Senior Digital Marketing Executive

Al Tayer Insignia | Senior Digital Marketing Executive

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

About The Role

This role is responsible to lead and optimize campaigns for our Lifestyle brands Gymshark, GAP and Mamas & Papas across Paid Search, Social and Display platforms.

What You’ll Be Doing

·        Feedback and assist in the creation of the overall performance marketing strategy for two major internation lifestyle brands with distribution rights across the GCC.

·        Responsible for effectively communicating the objectives and management of paid performance campaigns with the assistance of a globally renowned marketing agency on Paid Search & Paid Social.

·        End to end 360 planning of marketing campaigns as well as the execution and ongoing optimization.

·        To be the primary point of contact and coordinate with agencies and 3rd party platforms to optimize paid media campaigns across search, social, retargeting & affiliate marketing.

·        Working with the wider ecom functions (content, design & trade), ensure that the brands are utilizing the strongest content available across paid media channels through the careful analysis of split testing.

·        Working with your trading counterparts, you will be responsible to ensure that campaigns are delivering on key trading objectives and aligns to the overall marketing strategy.

·        Present and assist the HoD on the effectiveness of campaigns and assist in the build and presentation of performance for the benefit of Senior Leadership.

·        Responsible for the day-to-day tracking of budgets and to advise on budget phasing and channel split.

·        Remain up to date with the emerging trends and strategies to flex around the digital landscape. Share learnings and findings with the wider team.

·        Strong ability to analyze data, spot trends, opportunities, threats and supply insight in a meaningful manner to pivot accordingly.

·        Proven ability to track, report and maintain budgets across silo and BAU campaigns inclusive of Cost based media metrics (CPI, CPM, CPI, CIR etc.)

·        Strong track record of managing agencies and 3rd party platforms.

·        Good understanding of affiliate-based marketing.

·        Assist in the development of the overall strategy and then and execute media campaigns to drive sustainable business growth.

·        Constant analysis of performance metrics to optimize campaigns and provide recommendations for performance improvement across the team based on learnings.

·        Monitoring commercial KPI’s and shifting budgets across channels when needed.

·        Weekly reporting of brand and campaign performance to the HOD, trade counterparts and Adhoc Snr. Leadership

·        Delivery of efficient CPI and App engagement focused campaigns to increase our owned audience mix.

·        Utilization of Al Tayer’s reporting tools (GA360, Adjust, Tableu) to enhance performance and keep all relevant stakeholders informed of performance against business relevant KPI’s

·        Managing the relationship of third party agencies and partners as necessary to deliver against goals

·        Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools.

·        Reducing the CAC and improving the CIR/ROAS

·        Incremental Topline Gross revenue

·        Suggest implementation opportunities to test new creative messaging, landing pages, campaigns and marketing tools.

About You

·        3+ years of experience in a Digital / Performance Marketing role with a solid understanding of the Lifestyle Fashion industry

·        Omni Marketing. Performance / Ecommerce Digital Marketing. Mult-Channel Marketing. Brand Marketing.

·        Executional experience across Paid Media platforms (Google, TikTok, Meta, Snap) and Retargeting (preferred: Criteo &/or RTB House)

·        Strong data analytical ability and preferred experience of GA360.

·        Exceptional time and workload management. Strong communicator and presentation skills.

·        Certifications across META & Google advertising or extensive hands-on experience.

·        Highly proficient in Google Analytics