Head of Digital Marketing

Al Tayer Insignia | Head of Digital Marketing 

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

About The Role

The Head of Digital Marketing will lead the strategy, execution, and performance of all digital marketing and customer relationship initiatives across our brand portfolio. This role is responsible for building scalable, data-driven digital marketing and retention strategies that drive customer acquisition, engagement, and lifetime value. Partnering closely with Brand, eCommerce, CRM, Content, and external agencies, this individual will deliver high-impact marketing programs that support commercial growth across all regions.

What You’ll Be Doing

Strategic Roles and Responsibilities

• Define and execute a 360° digital marketing strategy across all touchpoints and markets.
• Own the development of growth-focused plans across paid, owned, and earned media, aligned to seasonal brand, trade, and commercial objectives.
• Lead annual planning for all digital acquisition and retention initiatives, including SEO, SEM, affiliates, display, email, and CRM.
  
  

Functional Roles and Responsibilities 

Digital Marketing Execution

• Manage the end-to-end delivery of performance marketing campaigns across Google, Bing, Meta, affiliates, and 3rd-party partners.
• Partner with the Digital Trading team to drive revenue, traffic, and ROI targets through conversion-led acquisition campaigns.
• Launch and optimize PPC, display, and programmatic advertising strategies; monitor performance daily to identify growth opportunities.
• Lead A/B testing and experimentation to enhance digital campaign efficiency, targeting, and messaging relevance. 

Insights & Reporting

• Build robust dashboards and frameworks for channel performance tracking, campaign effectiveness, and ROI reporting.
• Present actionable insights and business recommendations to senior leadership and commercial teams.
• Stay ahead of digital trends, marketing innovations, and changes in customer behavior; translate findings into scalable initiatives.

Cross-Functional Collaboration

• Act as the key digital and CRM lead across cross-functional teams including Brand Marketing, Content, Creative, Buying, Styling, and Digital Merchandising.
• Coordinate campaign execution and alignment across internal departments and external partners.
• Oversee partnerships with key affiliates, publishers, and 3rd party platforms to unlock incremental digital reach and revenue.

People Management Roles and Responsibilities

• Lead and mentor a team of digital specialists and managers, fostering a high-performance culture.
• Manage agency relationships and internal stakeholders to ensure agile and effective execution.
• Own the digital marketing and CRM budgets, ensuring optimal allocation across channels and consistent focus on ROI.
  

About You

• 10+ years of experience in digital marketing and CRM leadership in fashion, luxury, beauty, or lifestyle retail.
• Proven track record in omnichannel marketing with strong ROI and customer growth results.
• Deep knowledge of performance media and digital analytics platforms (e.g. Google Ads, Meta, Klaviyo, Salesforce, GA4).
• Hands-on experience with ESP, CDP, DMP, and marketing automation platforms.
• Experience managing multimarket campaigns, ideally in GCC, Europe, or Asia