Assistant Digital Merchandiser
Al Tayer Insignia | Assistant Digital Merchandiser – Lifestyle Brands
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Amarni and newly added Gymshark and The White Company, to name just a few!
About The Role
Responsible for enhancing on site customer experience, product discovery and maximising sales and sell through. Responsibilities include on site category maintenance, web/ app optimisation, launches/ campaigns, performance reports, visual merchandising, and management of key relationships.
What You’ll Be Doing
- Assure timely and accurate site content, including product images, descriptions, promotional messaging
- Ensure accuracy of product information, including sizing, color and category classification, ensuring quality checks are completed for all newly uploaded products
- Optimisation of product discoverability, including visual merchandising, home page exposure, product placement
- Mapping and category population so that all products are represented in the correct pages on site
- Manage on site launches in collaboration with Buying, Studio, Content and Marketing teams
- Review live site merchandising daily including links to landing pages, size guides, stock availability
- Review mega nav, ensuring correct navigation structure, seasonal updates, links are working correctly
- Review size guides, ensuring correct functionality and updating any new / brand specific configurations
- Collaborate with other Digital Merchandisers on cross site edits for seasonal and promotional campaigns
- Have good market awareness, regular competitor analysis including pricing, promotions, content, assortment
- Daily review of customer engagement and sales performance
- Track relevant sales funnel KPIs, identify areas for improvements and support completion of required actions
- Track inventory levels and onsite availability of items featured in upcoming campaigns or exposures, to ensure availability at time of feature.
- Test onsite and marketing promotions, and support in pricing validation on staging environment ahead of launch on live site
- Review customer journey on staging environment for all on site launches, suggesting necessary improvements
- Work with Planning and Buying teams to identify product opportunities and risks
- Work with Studio team to ensure product copies and images are consistent, accurate, on-brand, with excellent quality in terms of style, tone and optimization for search and customer experience.
- Work with CRM team to align strategy for daily communications, and to provide inputs for trading focus
- Ad Hoc reports as needed to support Digital Merchandising Manager and Digital Trading Team
About You
- Proficiency in Microsoft Office—particularly Excel, PowerPoint, and Outlook—is essential.
- Strong written and verbal communication skills.
- A keen eye for details across both quantitative and qualitative data
- Commercially aware, with a passion for the fashion and lifestyle retail industry.
- First experience in SFCC and Shopify highly advantageous
- Ability to work well independently and in a team setting.
