Senior Marketing Executive - Luxury Multibrands

Job Purpose

Support the Brand Marketing Manager on the development, ideation, strategic thinking and delivery of key projects and brand initiatives to build engaging campaigns & experiences for our Department Store customer and target audiences.

Functional Roles and Responsibilities

• Build monthly calendar for PR & Marketing and ensure they are aligned with content calendars and business priorities
• Lead ideation on monthly activities and creative storytelling in coordination with internal departments (content, social, creative…) ensuring consistency across platforms
• Recommend creative and cost-effective marketing activities and source events/sponsorships to consider partnering with to build brand awareness across key markets
• Manage brand marketing spend ensuring all activities are within budget making savings where possible
• Be the expert on market trends and share findings internally to leverage across campaigns
• Drive branding activities in line with buying team priorities
• Develop partnerships with key brands to drive on-site traffic and differentiation from competition

Functional Roles and Responsibilities

• Build monthly calendar for PR & Marketing and ensure they are aligned with content calendars and business priorities
• Lead ideation on monthly activities and creative storytelling in coordination with internal departments (content, social, creative…) ensuring consistency across platforms
• Recommend creative and cost-effective marketing activities and source events/sponsorships to consider partnering with to build brand awareness across key markets
• Manage brand marketing spend ensuring all activities are within budget making savings where possible
• Be the expert on market trends and share findings internally to leverage across campaigns
• Drive branding activities in line with buying team priorities
• Develop partnerships with key brands to drive on-site traffic and differentiation from competition
• Sign off artwork ensuring brand tone of voice and image is maintained
• Drive media campaigns alongside digital marketing team, ensuring trackable KPIs and brand building activations
• Support in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention and satisfaction.
• Liaise with internal & marketplace teams on GWP selection & tactical promotions
• Build the cross-category/cross-brand customer profile and identify activities to target each segment
• Work closely with social media team on strategy building to drive growth across platforms
• Build brands in partnership with key social platforms (Instagram, YouTube, Snapchat), leading branding activations to grow awareness in the region
• Ensuring delivery of tasks within budget and guidelines
• Oversee Marketing Executive on planning and coordinating events – sponsorships, brand visits, PR activations, VIP events etc.

• Coordinate with the events teams to sign off on venues, F&B & decoration ensuring brand image and perception is maintained
• Negotiate best rates with production & events agencies/ suppliers to optimize costs
• Select and sign off on upcoming events in key markets, securing sponsorships & exposure through partnerships
• Sign off on brand guidelines for events, ensuring brand image is maintained
• Guide and motivate teams to enhance performance and produce quality work

Education/Certification and Continued Education

Bachelor or Master degree in Marketing and Communications

 Years of Experience

5+ years’ experience in PR and Brand Marketing

Knowledge and Skills

• Good understanding of the Fine Jewellery and Luxury Home industry
• Extremely strong customer focus – prioritizing customer experience above everything else
• Experience in working with data analysis and segmentation
• Strong analytical skills, including a good command of analytical software / tools
• Strong leadership and communication skills, including being able to lead cross-functional teams to help achieve specific targets / goals
• Ability to handle multiple projects simultaneously in a fast paced environment
• Hands-on with data, with a solid analytical background in areas such as; customer profiling, segmentation & targeting, propensity modelling, data cleansing.
• Strong project management/organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail
• Detailed knowledge of marketing and analytics technologies and product development lifecycles
• Strong commercial acumen, preferably with retail and e-commerce experience
• Proactively monitoring the latest trends and making suggestions where necessary