Marketing Manager - Automotive

Job purpose:

To define overall marketing strategy and plans of Al Tayer Motors (ATM) Electric Vehicle Brands, ensuring synergy, consistency and quality in marketing approach and fulfilment of company objectives.

Roles & Responsibilities:

·    Prepare the annual marketing budget for ATM and ensure effective and efficient utilization of the marketing budget for the Division.

·    Define the macro level marketing strategy and facilitate the formulation of strategies for marketing and overall brand management activities for ATM, ensuring results are directly related to the overall business plan of ATM.

·    Monitor the implementation of approved marketing plans working with and through the appropriate units within the Customer Experience and Marketing department and in close collaboration with Brand GM.

·    Collaborate with Events Management team for planning and execution of events as necessary.

·    Review identified opportunities to enhance and build stronger brand equity for all brands represented.

·    Monitor overall brand performance within each business unit and work closely with brand/sales managers to ensure that the overall brand performance and image is consistent and in line with company and principle expectations.

·    Ensure that brand guidelines are adhered to as required by the company and principles.

·    Review brand performance reports (Key Business Indicators) and prepare quality analyses to facilitate better sales and to aid decision-making by top management.

·    Obtain market information from mystery shopping and various research activities to keep abreast of competitors activities.

·    Maintain effective working relations and contacts with Principals, key external parties, local and overseas and remain abreast of new developments and approaches relevant to ATM.

·    Provide leadership and direction to subordinates within the Marketing towards the achievement of goals and objectives.

·    Guide, motivate, and evaluate subordinates on their performance, productivity and progress, while identifying training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.

·    Ensure that team members acquire the required skills and knowledge through appropriate training programs.

·    Ensure potential successors are identified, developed, and trained for succession planning purposes.

Qualifications & Experience:

·    Master’s Degree in the field of Marketing 

·    Minimum five to eight years of experience, with at least five years in a Senior Management role

·    Proficiency in English & Arabic (Native Arabic speaker)

·    Relevant work experience with/for brand conscious organizations automotive sector

·    Experience with Electric Vehicle Brands is an advantage

·    Strong leadership skills

·    Proven track in creativity and innovation

·    Excellent communication and negotiation skills

·    Strong written and oral skills

·    Ability to support large organizations

·    Ability to work well under pressure

·    Strong at social perceptiveness

·    Strong analytical skills

·    Strong organizational skills

·    Proficiency in Microsoft Office

·    Knowledge of marketing concepts, events management, PR and media