Marketing Executive
Al Tayer Insignia | Marketing Executive
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About the Role
To coordinate and execute marketing activities, promotions and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia.
What You’ll Be Doing
• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands
• Implement the marketing, promotional activities for the BP, as per the agreed plans.
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Coordinate on daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business
• Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc
• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines
• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity, etc. as required
• Assist in collating competitors ‘activities vis a vis communication, pricing, packaging and planning
• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated
• Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure
• Support the team on maintenance of annual budgets including allocation of monthly phasing
• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
• Update and maintain the marketing calendar for all promotional initiatives
• Timely Updating of the website brand and portfolio content by season
• Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio
About You
Graduate, preferably in Business Administration with a specialization in Marketing
3 to 5 years of marketing experience
Experience in the retail industry would be an advantage
Knowledge and Skills
Excellent communication and Interpersonal skills
Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel
