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Al Tayer Motors
180004P9 Requisition #
Job Purpose
As Social Media Manager you will be naturally inquisitive, have an organic passion for your own social channels, and create your own engaging content. You will have a strategic mindset, be skilled at managing social media agencies, responsible for driving a dynamic social media team, fostering teamwork, ensuring best in class strategy and execution for our range of iconic global brands. You will be a key member of a broader integrated team of digital and marketing specialists and be a leader in the latest social media techniques, trends and best practices – acting as a trusted advisor to internal teams.
You will be managing ATM‘s social presence of 11 social media channels across; Facebook and Instagram by ensuring social content is always fresh, aligned with brands‘ strategy, and fostering customer engagement and driving business KPIs.
Roles & Responsibilities
  • Lead the social media strategy, content planning and community management for ATM’s social media presence on Instagram & Facebook
  • Manage, strategize and plan social media campaigns
  • Collaborate across functions to deliver effective content marketing strategy and editorial plans
  • Accountable for all the content initiatives to drive traffic, engagement that deliver on the brand platform
  • Monitor performance KPI’s
  • Manage, coach, mentor and grow a team of social media executives
  • Implement an effective social media function (guideline and policies)
  • Source and edit in-showroom images and videos to be included as part of social media page
  • Work closely with Senior Digital Marketing Manager to implement crisis management protocol for social channels. Ensure the framework is followed when necessary.
  • Work closely with Sales and After Sales teams to define response flows for customer queries through social channels
  • Engage with existing and potential customers through social communications
  • Run and manage the support of third party agencies social media campaigns and all social media activities
  • Liaise as necessary with translators to ensure content in translated effectively
    Qualifications & Experience
  • Graduate Degree in the field of Computer Science or Digital Media
  • Minimum five  years of experience
  • Must be able to prioritize a demanding workload and tight timelines
  • Good written and verbal communication skills
  • Exhibit a professional ‘can-do’ attitude
  • Ability and willingness to proactively research and/or solve issues
  • Experience in creating ‘social’ content appropriate to different platform dynamics and formats
  • Flexibility and the ability to adapt quickly to changing situations
  • Experience in luxury or premium goods an advantage
  • Strong organizational & planning skills
  • Excellent communication and negotiation skills
  • Strong written and oral skills
  • Ability to support large organizations
  • Ability to work well under pressure
  • Strong at social perceptiveness
  • Strong analytical skills
  • Proficiency in Social Bakers, Meltwater and Sprout Social an advantage
  • Experience in managing social media agencies

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