Showroom Manager - Ford

Job Purpose

To plan, manage and lead the showroom sales to achieve sales target and to ensure smooth, efficient and effective functioning of showroom.

Roles & Responsibilities 

• Plan and execute such strategies as to ensure that the budgeted target for showroom is achieved or exceeded in volume and profit term
• Communicate sales plan and targets to the sales team to achieve targets successfully.
• Monitor sales process (aspects such as initial customer contact and reception, clarification of need, identification of prospect, follow-up on initial contact, final closure of sale and quality of sales documentation) to ensure quality in the entire process.
• Deal with critical problems, major customer complaints or issues that may be escalated and ensure prompt action or decisions for timely resolution.
• Prepare stock requirement list for the month specifying make, model and number of vehicles for the approval of the General Manager.
• Interact regularly with the existing and prospective customers to establish profitable relationships and determine their present and future requirements.
• Maximise usage of demo‘s and monitor demo to sale ratio
• Manage all aspects of the showroom to ensure high standards in the display, housekeeping and product information to convey the desired image of the brand and the Company.
• Monitor PDI process and ensure highest level of customer satisfaction
• Monitor showroom control KPIs (test drive ratio, closing ratio) and drive maximum achievement by all Sales Advisors
• Ensure proper Lead Management as per Al Tayer Motors’ and brand principles guidelines and KPIs
• Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles

Key Selection Criteria

• Minimum 7 years’ experience in Automotive sales with atleast 3 years in managerial role such as Showroom Manager/Assistant Showroom Manager or equivalent
• Should have good knowledge and exposure of Automotive market in UAE
• Graduate in any discipline
• Good knowledge of Automobile sales gained through formal training and work experience
• Dynamic and proactive personality
• Excellent communication skills
• Ability to lead, develop and motivate teams