Senior Digital Marketing Manager

Al Tayer Insignia | Senior Digital Marketing Manager

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gym Shark and The White Company, to name just a few!

About The Role

The Senior Digital Marketing Manager for Fashion, Home & LUX is responsible for leading the performance marketing agenda across both offline and online stores. This role serves as the strategic owner of full-funnel media planning across SEM, paid social, programmatic, retargeting, and referrals, with a clear focus on commercial & customer outcomes. 

The role is responsible for shaping strategy, guiding external partners and collaborating with internal stakeholders to align plans against the wider business priorities to ensure a seamless execution by the team and support functions. 

This role will apply a strong understanding of consumer behaviour, data-driven decision making and media platform capability to ensure they are the strategic voice across the organization. This role will influence SLT stakeholders and ensure digital investment decisions are well-informed, measured, and impactful.

What You’ll Be Doing

Strategic Roles and Responsibilities

·        Leads the digital marketing strategy for Fashion, Home & LUX ensuring alignment with commercial & customer goals.

·        Influence cross-functional leaders to champion performance marketing over traditional non-measurable media.

·        Drive strategic digital investment decisions through clear ROI models, revenue attribution, and consumer insight.

Functional Roles and Responsibilities

·        Own the planning and optimization of paid media campaigns including SEM, paid social, display, retargeting, referrals, and programmatic.

·        Guide and oversee the performance of external agencies to ensure alignment with strategy, budgets, and performance goals.

·        Collaborate with affiliate and SEO leads to ensure digital performance campaigns amplify wider channel performance.

·        Leverage advanced audience segmentation and personalization tactics in partnership with CRM for full-funnel optimization.

·        Serve as the senior performance marketing voice in department-wide initiatives, campaign planning, and calendar alignment.

·        Partner with brand marketing, content, and merchandising teams to ensure assets and narratives meet platform needs.

·        Work closely with product, UX, and dev teams to improve customer journey and increase on-site intent and conversion.

People Management Roles and Responsibilities

·        Lead a team of Digital Marketing professionals, providing mentorship, guidance, and support to help them grow their skills and advance their careers.

·        Ensure the team is up to date with the latest trends across Digital Marketing to provide opportunities for continuous learning and development.

·        As the most senior leader within the team, you are to set the standard and have a “coach” mentality across all team members to strive towards.

·        Foster a “test & learn” mentality.

·        Working with your direct line reports, you will set regular development reviews and performance appraisals in line with the department head’s process.

·        Target and KPI setting based on business requirements

About You

·        A degree in Marketing/Business Administration is preferred but not required.

·        Google, META & other ad platform certification is a plus but not a requirement.

·        7+ years of digital marketing experience, in fashion, beauty, or multi-brand e-commerce retail.

·        Proven ability to scale paid media campaigns with multi-million-dollar budgets across GCC markets.

·        Hands-on experience working with media agencies and internal cross-functional teams.

·        Strong exposure to retail or omni-channel environments.

·        Big-picture thinker with a test-and-learn mindset and a deep understanding of conversion funnels.

·        Expert in digital platforms: Google Ads, Meta, Programmatic DSPs, Affiliate platforms, Google Analytics, etc.

·        Budget management across live channels.

·        Proficient in data analysis, campaign reporting, and tools such as GA4, Looker Studio, Tableau or similar.

·        Strong interpersonal and stakeholder management skills with Strong presentation/presenting skills – ability to influence without authority.

·        A self-starter with high ownership and the ability to operate under pressure.