Senior Data & Analytics Manager
Al Tayer Insignia - Senior Data & Analytics Manager
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Amarni and newly added Gym Shark and The White Company, to name just a few!
About The Role
The role has two areas of focus: Advanced analytics and Martek expertise, (specifically Salesforce Marketing Cloud and Customer Data Platform knowledge). The candidate is responsible for leading the data and analytics and CRM mar tech function within CRM, building propensity models (lapsed, pre lapsed, NBA) and segmenting our data sets within brands to determine customer lifetime value (CLV). Is the SME for our Sales Force Marketing Cloud Instance and supports the campaign teams on best practice and platform maturity adoption and innovation. Develops customer profiling insight to support marketing spend, positioning and targeting. Supports the data cleansing project, data mart decisioning, CDP development and Amber 2.0 projects while providing regular and rigorous reporting to enable quality, data driven decision making.
What You’ll Be Doing
1. Strategic Responsibilities
· Regular analytics reporting across brands (Omni and B&M)
· Retail reporting on Amber performance across ATI
· Amber Penetration reporting and Insight
· Regular customer/shopper profiling across key brands to drive positioning and targeting
· Customer Insights to drive Acquire, Grow and Retain decision making
· Customer Lifetime Value Modelling and scoring to allow data decisioning and campaign delivery
· RFM modelling and purchase propensity
· Propensity modelling
· CLV reporting and analysis on segment migration, shopper trends and behaviour across all markets
· Post Campaign CLV and Marketing spend evaluation
· Support the drive for quality customer data collection through all channels/media/partners
· Driving the analysis to support next best action (e.g. wish list, 2nd purchase, delivery options)
· Developing the efficient use of customer data, developing processes and reporting for re-targeting customer data in performance channels
· Being the guardian of Data security withing the team and best practice
· Supporting on GDPR processes to enable compliance with legislation
· Auditing consent processes and data capture
· Key stakeholder in the Data cleansing project
· CDP requirements gathering and system solution evaluation
· Salesforce marketing cloud SME, enabling us to adopt best practice
· Builds the adoption roadmap and enables the CRM teams use of data to build a market leading customer experience
· Owner of the technical requirements for the adoption of a new instance/migration to a new platform
2. Functional Responsibilities
· Supporting the team in actioning insight requests, presenting a narrative and trends using tableau and other tools
· Enabling the team to evolve our customers CRM experience and building team knowledge
· Educate wider departments about Data quality and demystifying data to allow quality decision making
· Can articulate trends and inform at a senior stakeholder level the analysis of consumer segment behaviour
· Adherence to budget and forecasting processes
3. People Management Responsibilities
• Develop and coach the team while maximising their potential and ensuring growth
• Regular development reviews and performance appraisals
• Target and KPI setting based on business requirements
About You
Education/Certification and Continued Education
Degree in Mathematics /Business Administration/Marketing Systems Management
Years of Experience
5+years of relevant experience
Knowledge and Skills
SFMC, Python, AWS, SQL, Tableau
