Senior Content Editor

Job Purpose

The Senior content editor leads the content strategy and style guidelines, whilst overseeing the copy produced by the content editor. They collaborate with creatives, marketing and key stakeholders across the business to concept and create engaging, consumer-centric content that is relevant to the target consumer. As a brand guardian, they will uphold and interpret the seasonal campaign direction through all marketing initiatives. To ensure the tone of voice for each brand is adhered to and the delivery of rich content is on-brand, on-time and as briefed.

Essential Roles and Responsibilities

•      Lead the Style Guide and Tone of Voice development across all retail brand portfolio

•      Develop a glossary input and translation repository enhancements

•      Oversee the delivery and implementation of our brand tone of voice across all communication platforms, from marketing activities (newsletters, social media, CRM and other marketing operations), PR (press releases, events invitations) to homepage

•      Review and sub content and communications created by the content editor to ensure all content reaches the necessary high standards

•      Translate the vision of the brand, mood and imagery for each campaign into written form.

•      Work closely with the creative team to ensure a user-friendly and on-brand experience across all outputs

•      Lead the editorial calendar

•      Analyse industry best practices with knowledge of SEO

•      Collaborate on branded content proposals and execution with multiple stakeholders in the business

•      Brief and supervise content editor on all relevant content projects

•      Act as an ongoing creative brand guardian from a tone of voice perspective

•      Produce copy for actioned / ad-hoc projects as required by the business

•      Provide mentorship and guidance for content editors.

•      Ensure the team are adhering to brand tone of voices and guidelines.

Job Requirements

Education/Certification and Continued Education

Degree in Foreign Languages, Marketing, Communication or similar field

Years of Experience

6+ years of experience as a copywriter, content editor and/or language specialist

Knowledge and Skills

•           You have fluency in English

•           You are familiar with UAE, KSA, Kuwait, Qatar, Oman, Bahrain or Lebanese dialects (if required)

•           Ability to work independently and collaborate

•           Experienced in working in English and Arabic (if required) with an engaging, accurate and adaptable writing style, with impeccable grammar

•           Strong editorial sensibility

•           Creatively minded, but commercially aware

•           Keen to learn on SEO and optimising content

•           Have experience with working in localization projects for e-commerce website, preferably luxury fashion retail

•           You have the ability to work quickly and to agreed daily targets and deadlines

•           You have a strong proofreading and subbing background in a fashion ecommerce environment

•           Experience within luxury retail, with a sound knowledge of luxury fashion, designers and brands, culture and trends for MENA demographics

•           Have an engaging, accurate and adaptable writing style, with impeccable grammar

•           Competent using different content management systems (CMS)

•           Able to showcase a good understanding of garment and accessory construction

•           Sound knowledge of national and international men’s and women’s fashion, designers, brands and trends