Marketing Executive

Al Tayer Insignia | Marketing Executive Hospitality – Arabic Speaker

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

About The Role

To coordinate and execute marketing activities, promotions and events for the Hospitality Portfolio of Al Tayer Insignia, including Café Nero and Magnolia Bakery, in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia.

What You’ll Be Doing

•       Assist in the development of yearly and quarterly marketing plans and calendar of activities for Café Nero and Magnolia Bakery

•       Implement the marketing, promotional activities for Café Nero and Magnolia Bakery, as per the agreed plans.

•       Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities

•       Coordinate on daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business

•       Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements ,merchandising, websites, PR, CRM and database capturing, displays, etc

•       Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines

•       Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity ,etc. as required

•       Assist in collating competitors‘ activities vis a vis communication, pricing, packaging and planning

•       Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated

•       Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure

•       Support the team on maintenance of annual budgets including allocation of monthly phasing

•       Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc

•       Update and maintain the marketing calendar for all promotional initiatives

•       Timely Updating of the website brand and portfolio content by season

•       Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio

About You

•       3 to 5 years of marketing experience

•       Arabic and English fluency is a must

•       Experience in the retail/ hospitality/ F&B industry would be strongly preferred

•       Excellent communication and Interpersonal skills

•       Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines

•       Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel, Canva and Social Media platforms