Divisional Manager – Partnerships, PR & Events

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!

About The Role

Reporting to the Head of Marketing, this role will drive the ATI portfolio with a creative and strategic approach to PR, Partnerships and events to increase brand awareness and customer acquisition. 

This role will maximise ATIs brand portfolio and their network to create standout activations support brand objectives.

What You’ll Be Doing

• Drive the development and execution of communications and events strategies for ATI portfolio of brands, overseeing media engagement, influencer relations, events and experiences

• Identify and drive external partnerships that acquire new customers to ATI, generate sales or support brand positioning from start to finish

• Build and maintain excellent relationships with regional media, influencers and 3rd parties (Malls, Hotels, Banks, Financial partners, suppliers)

• Manage press and events agencies to ensure brand alignment and drive ROI

• Protect our brands and customers with customer centric approach to crisis communications 

• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities 

• Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Marketing Managers

 • Map competitors‘ activities to inspire and inform development of plans by portfolio  

• Maintain coordination with key stakeholders to ensure full awareness of forthcoming campaigns and initiatives 

• Provide reports to Portfolio Marketing Managers on post campaign/initiative reflecting KPIS to drive customer sentiment, engagement and reach

• Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the Principals overall strategic direction

 • Work with the cross functional teams to align on brand strategy and direction in the relevant region and market

• Manage budget for division

• Effectively lead and advise support team, looking to develop team to their full potential 

People Management Roles and Responsibilities

·        Provide leadership and direction to the team towards the achievement of goals and objectives

·        Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles

·        Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices