CRM Executive
Al Tayer Insignia | CRM Executive
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About the Role
To support the execution of CRM strategies by developing, deploying, and optimizing bilingual CRM communications across channels including email, SMS, push notifications, and in-app messaging.
The role focuses on delivering personalized, data-driven campaigns at scale to enhance customer engagement, retention, and lifetime value (CLTV) across Al Tayer Insignia’s multi-brand, multi-country retail portfolio.
What You’ll Be Doing
· Collaborate with CRM and marketing teams to implement campaigns that align with customer lifecycle objectives and business goals.
· Contribute to the development of customer segmentation strategies, ensuring communications are relevant and personalized.
· Create, test, and deploy bilingual CRM campaigns across multiple channels, ensuring 99% on-time delivery.
· Maintain a consistent and high-quality customer communication experience from briefing to deployment.
· Execute A/B and multivariate testing across channels to optimize key metrics such as CTR, open rates, and conversions.
· Identify and implement improvements in CRM communication workflows, enhancing operational efficiency and campaign effectiveness.
· Ensure adherence to best practices for CRM communication frequency, personalization, and customer experience.
· Support the development of automated and triggered communications to drive CLTV and customer retention.
· Monitor and analyze campaign performance, providing actionable insights to improve future communications.
· Develop reports on engagement, conversion, and retention metrics, presenting findings to relevant stakeholders.
· Act as the voice of the customer in cross-functional discussions, ensuring communications meet customer expectations.
· Collaborate with trade, content, and marketing teams to align CRM activities with broader commercial objectives
About You
Education/Certification and Continued Education
Preferred but not required; bachelor’s degree in marketing, business, or a related field
Years of Experience
1–3 years’ experience in CRM communications or marketing automation.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills in English; Arabic is a plus.
- Proficiency in MS Office and collaborative tools like Slack, MS Teams, or ClickUp.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Familiarity with AMPscript or other scripting languages for personalization is an advantage.
